ABOUT ME
I'm passionate about design leadership that blends strategy, user needs, and business goals. I inspire teams by bringing the storytelling power of film into product development. With a background in UX, VFX, photography, and art, I help companies create more impactful B2C, B2B, eMobility, and SaaS experiences.
I have always passion for what I am doing. I lead by example and I love it to empower and support the people around me. My leadership principles reflect how I work, lead as well as collaborate with other stakeholders.
"TEAMWORK MAKES THE DREAM WORK"
MY PERSONAL CREDO
I believe that cross-functional collaboration (design, engineering, product, marketing) is key to delivering great outcomes. Everyone brings unique strengths—when those are aligned and supported, the results are greater than what any one person could do alone. A strong team culture—built on trust, communication, and shared purpose—unlocks momentum and creativity.
It’s a reminder that no one ships amazing products alone.
Lead with trust & ownership
LEAD BY EXAMPLE
Be open minded & think outside the box
LEARN AND BE CURIOUS
A shared vision brings stability & flexibility
START WITH THE END
Complexity kills creativity & innovation
INVENT & SIMPLIFY
Pragmatismn before theory
PRACTICAL OVER PERFECT
Design Leadership & Management
I see design & research as an important pillar of a business. This is why I love to connect business & design by setting a design strategy, design vision & mission on company levels. This includes responsibilities of design team management, ROI calculation of design & research, and the planning of design budgets & capacities. Excel is my friend :)
Connecting Data & design
Designing intuitive & simple user experiences that are baked on quantitative and qualitative data that generate real longterm business impact; together with stakeholders from different departments.
Design System Management
I build, manage and scale design systems together with engineering teams to build scalable products with a concistent user experience & visual language. Here I am supporting other designers to design more efficiently.
Visual storytelling & marketing
I love to tell stories that connect businesses and people with emotion, simplicity and authenticity. My background in CGI (VFX), photography and art helps me to support marketing teams on any level.
Support the designers
Hiring, onboarding and mentoring of designers became an important part for me within the last years. It brings me joy to see others around me growing and support them in reaching their career goals.
Lead/Senior Product Designer
01.2022 - NOW
Freelance Product Designer, Concept Designer & 3D Environment artist
08.2008 - NOW
UX/UI Product Designer
05.2020 - 12.2021
Senior Designer
05.2017 - 01.2020
Senior Concept Designer & Digital Matte Painter
09.2016 - 04.2017
Senior 3D Digital Matte Painter
02.2016 - 07.2016
Emobility
(B2C & B2B)
E-Commerce
Automotive
SaaS & ITSM
Entertainment
(Feature Films, Commercials & TV Shows)
Games
Photography
(Fashion, Lifestyle, Documentary)
In my past years, I had the pleasure to learn and master different tools. I am always open to learn new skills in different areas that support a company or the design team to deliver in higher qualities and more efficient. Some of these tools are AI related that support user research, data and interview analytics as well as the UI and development process like ChatGPT, Dovetail and Maze.
A HUMAN-CENTERED ORGANIZATION
HCD organizations deliver projects to market 50% faster with reduced design, development and maintenance costs. Design-led companies have a maintained stock market advantage, outperforming the S&P 500 by an 211%. Companies that rank at the top of the 4 components of McKinsey’s Design Index increased their revenue growth 32% higher than others in a 5-year period.
I want to join a company who wants to become more human-centered and where design leaders are valued by providing profit and revenue to the company by combining business with design.
IMPACT DRIVEN
I am a very vision and purpose driven person, companies that aim for an impact on the human being and/or special industry by making their life earier and more accessible is something that sets my inner passion on fire. It will not only motivate me, but also the design team.
VALUE OF DESIGN & DESIGN LEADERSHIP
It's not easy for design leaders to get a seat at the table, especially not if HCD is not valued as a whole. My multidisciplinary background can bring anormous value to a company, because I enjoy it to establish a company wide design strategy which support the designers and product teams, improve and build processes as well as foster product standards with the goal to bring joy and innovation to a company and product.
Speaker Experience
2024
I had the pleasure to be guest at "UX Heros" - a podcast about UX, UX Research and User Testing. In the podcast I talked about my career in Visual Effects as well as my current time at the Digital Charging Solutions GmbH and the challenges in emobility and charging.
2024
45 min speech about "Internalization & Standardization of UX in the automotive industry" with the establishment of a UX department, a scaleable multi-brand design system and the importance of hiring the right candidates for the job.
2023
Interview format about "how to enter the VFX and games industry successfully as a student".
Teaching Experience
2014
3-days Workshop - teaching 20 students about concept art for film and games by showing them common workflows and processes that come in place. Also giving them hands on showreel and portfolio tips to enter the industry successfully.
Publications
2014
Step by step tutorial about how to create a concept art using photos and painting techniques for the feature film.
2013
Step by Step tutorial on how to create a Matte Concept Painting with photos and over painting.
2012
Digital Painting feature of one of my paintings along side legendary digital artists like Dylan Cole.
