Scroll down
X
App
Improvement of a photographers and model social media app
Dayflash was a photography social media helping other photographers to connect and share their photos and work with others, finding models to shoot and be part of a creative community
Scroll down
App
Improvement of a photographers and model social media app
Dayflash was a photography social media helping other photographers to connect and share their photos and work with others, finding models to shoot and be part of a creative community
Scroll down
X
App
Improvement of a photographers and model social media app
Dayflash was a photography social media helping other photographers to connect and share their photos and work with others, finding models to shoot and be part of a creative community
Back to top
ROLE
UX/UI Designer
TIMEFRAME
2021
Summary / Solution 🌱
This personal project is a redesign for an app that was live from around 2019 to 2022. The owners closed this project. The goal of this project was to explore social media apps, because my background is also photography and I was part of the user base, I created a redesign with some important features that are important for photographers to make a living out of a photography.
Compeditor analysis inside and outside the photography bubble
User testing of other photographers to find their needs
Feature exploration needed to further expand the business of the app
Improvement of flows like the upload of photos
Copyright disclaimer: The copyright remains to the respective owners of this project!
ROLE
UX/UI Designer
TIMEFRAME
2021
Summary / Solution 🌱
This personal project is a redesign for an app that was live from around 2019 to 2022. The owners closed this project. The goal of this project was to explore social media apps, because my background is also photography and I was part of the user base, I created a redesign with some important features that are important for photographers to make a living out of a photography.
Compeditor analysis inside and outside the photography bubble
User testing of other photographers to find their needs
Feature exploration needed to further expand the business of the app
Improvement of flows like the upload of photos
Copyright disclaimer: The copyright remains to the respective owners of this project!
ROLE
UX/UI Designer
TIMEFRAME
2021
Summary / Solution 🌱
This personal project is a redesign for an app that was live from around 2019 to 2022. The owners closed this project. The goal of this project was to explore social media apps, because my background is also photography and I was part of the user base, I created a redesign with some important features that are important for photographers to make a living out of a photography.
Compeditor analysis inside and outside the photography bubble
User testing of other photographers to find their needs
Feature exploration needed to further expand the business of the app
Improvement of flows like the upload of photos
Copyright disclaimer: The copyright remains to the respective owners of this project!
The Problem
Compared to other photography apps was Dayflash a little behind in the social media game regarding user experience and flows but also had great potencial to gain more followers by improving necessary flows and by adding some valuable features for photographers.
The Problem
Compared to other photography apps was Dayflash a little behind in the social media game regarding user experience and flows but also had great potencial to gain more followers by improving necessary flows and by adding some valuable features for photographers.
The Problem
Compared to other photography apps was Dayflash a little behind in the social media game regarding user experience and flows but also had great potencial to gain more followers by improving necessary flows and by adding some valuable features for photographers.
Deep dive into the solutions
General analysis
I spend my first weeks at the DCS to find out the key issues in the UX team and company. After doing internal interviews and research, it was clear that the UX team was not working on the same goals, which reflected what was designed and building in the front-ends.
Analysis of UX/UI in general
After using the app for a while, it was clear that the app had some major UX issues, from placement of actions to a high density of information architecture to a very complex upload flow. This caused in less user activity due to the fact that users need to learn and adapt a lot. This issue also ended up that the app ended it's service in 2021.
Asking other photographers
Dayflash has a lot of potenzial for content creators and people who just enjoy watching their content. The interview with around 6 users had the following results: 1. They want an easy way to upload content to the app, currently it takes to much steps for them to upload content 2. Currently the app has no real strategy and flow to increase subscriptions for content creators - users struggle to subscripe because of missing information like benefits they gather while subscribing to a specific content creator 3. Because the app mostly runs fullscreen, they currently using different finger gestures to navigate and interact with the content - users founded often frustrating because gestures did felt natural and intuitive enough
Competitor analysis
Dayflash had great potencial to become a major creator plattform. Compared to other creator plattforms or even Instagram was Dayflash very creation focused. This means they had a lot of focus on the images as well as that photographers and creators starting to support each other more.
The findings 🔎
The app had a general decrease in user activity after the users starting to signing up, the reason was the decreased user experience which at the end caused the app to stop his service in gernal. But also, the app had good opportunities to become a major player due to his focus on the work and supports of photographers like the full screen timeline.
General analysis
I spend my first weeks at the DCS to find out the key issues in the UX team and company. After doing internal interviews and research, it was clear that the UX team was not working on the same goals, which reflected what was designed and building in the front-ends.
Analysis of UX/UI in general
After using the app for a while, it was clear that the app had some major UX issues, from placement of actions to a high density of information architecture to a very complex upload flow. This caused in less user activity due to the fact that users need to learn and adapt a lot. This issue also ended up that the app ended it's service in 2021.
Asking other photographers
Dayflash has a lot of potenzial for content creators and people who just enjoy watching their content. The interview with around 6 users had the following results: 1. They want an easy way to upload content to the app, currently it takes to much steps for them to upload content 2. Currently the app has no real strategy and flow to increase subscriptions for content creators - users struggle to subscripe because of missing information like benefits they gather while subscribing to a specific content creator 3. Because the app mostly runs fullscreen, they currently using different finger gestures to navigate and interact with the content - users founded often frustrating because gestures did felt natural and intuitive enough
Competitor analysis
Dayflash had great potencial to become a major creator plattform. Compared to other creator plattforms or even Instagram was Dayflash very creation focused. This means they had a lot of focus on the images as well as that photographers and creators starting to support each other more.
The findings 🔎
The app had a general decrease in user activity after the users starting to signing up, the reason was the decreased user experience which at the end caused the app to stop his service in gernal. But also, the app had good opportunities to become a major player due to his focus on the work and supports of photographers like the full screen timeline.
General analysis
I spend my first weeks at the DCS to find out the key issues in the UX team and company. After doing internal interviews and research, it was clear that the UX team was not working on the same goals, which reflected what was designed and building in the front-ends.
Analysis of UX/UI in general
After using the app for a while, it was clear that the app had some major UX issues, from placement of actions to a high density of information architecture to a very complex upload flow. This caused in less user activity due to the fact that users need to learn and adapt a lot. This issue also ended up that the app ended it's service in 2021.
Asking other photographers
Dayflash has a lot of potenzial for content creators and people who just enjoy watching their content. The interview with around 6 users had the following results: 1. They want an easy way to upload content to the app, currently it takes to much steps for them to upload content 2. Currently the app has no real strategy and flow to increase subscriptions for content creators - users struggle to subscripe because of missing information like benefits they gather while subscribing to a specific content creator 3. Because the app mostly runs fullscreen, they currently using different finger gestures to navigate and interact with the content - users founded often frustrating because gestures did felt natural and intuitive enough
Competitor analysis
Dayflash had great potencial to become a major creator plattform. Compared to other creator plattforms or even Instagram was Dayflash very creation focused. This means they had a lot of focus on the images as well as that photographers and creators starting to support each other more.
The findings 🔎
The app had a general decrease in user activity after the users starting to signing up, the reason was the decreased user experience which at the end caused the app to stop his service in gernal. But also, the app had good opportunities to become a major player due to his focus on the work and supports of photographers like the full screen timeline.
Old journey map based on the analysis
User personas based on research
Improving the upload photo flow
The upload of photos was the most important flow besides liking and adding comments, as this is the heart of this app right now. When I started to upload photos, I quickly realised how complext it was in the first place. The slider above shows the OLD and the NEW improved flow.
Current user flow
In the current user flow to upload a picture, the user has to take 7 steps to upload something (see below the current userflow). Tony analized the flow and hold user interviews to find ways to shrink down the steps and frustration in the upload process. Users wanted to have a similar quick upload process like Instagram.
Improvement of the upload flows
After some revisions and different rounds due to users tests in between did I was able to decrease the steps from 7 to 3 without adding to much complexity. I had a lot of pushbacks doing the process as it was often to complex to the user to fill out the forms that is needed to upload an image, this includes adding a title, description, hastags etc.
The result
After some user testing of the new flow, the users answered they would upload more photos. The improved information architecture and structure of the flow supported the users to do more.
Improving the upload photo flow
The upload of photos was the most important flow besides liking and adding comments, as this is the heart of this app right now. When I started to upload photos, I quickly realised how complext it was in the first place. The slider above shows the OLD and the NEW improved flow.
Current user flow
In the current user flow to upload a picture, the user has to take 7 steps to upload something (see below the current userflow). Tony analized the flow and hold user interviews to find ways to shrink down the steps and frustration in the upload process. Users wanted to have a similar quick upload process like Instagram.
Improvement of the upload flows
After some revisions and different rounds due to users tests in between did I was able to decrease the steps from 7 to 3 without adding to much complexity. I had a lot of pushbacks doing the process as it was often to complex to the user to fill out the forms that is needed to upload an image, this includes adding a title, description, hastags etc.
The result
After some user testing of the new flow, the users answered they would upload more photos. The improved information architecture and structure of the flow supported the users to do more.
Improving the upload photo flow
The upload of photos was the most important flow besides liking and adding comments, as this is the heart of this app right now. When I started to upload photos, I quickly realised how complext it was in the first place. The slider above shows the OLD and the NEW improved flow.
Current user flow
In the current user flow to upload a picture, the user has to take 7 steps to upload something (see below the current userflow). Tony analized the flow and hold user interviews to find ways to shrink down the steps and frustration in the upload process. Users wanted to have a similar quick upload process like Instagram.
Improvement of the upload flows
After some revisions and different rounds due to users tests in between did I was able to decrease the steps from 7 to 3 without adding to much complexity. I had a lot of pushbacks doing the process as it was often to complex to the user to fill out the forms that is needed to upload an image, this includes adding a title, description, hastags etc.
The result
After some user testing of the new flow, the users answered they would upload more photos. The improved information architecture and structure of the flow supported the users to do more.
New upload flow
Improving the information architecture and UI
Doing the research, it was clear that the app needs an improvement on the information architecture as well as the UI elements as they felt outdated and complex. This might be also one reason why users didn't became active on the long run.
Taking advantage of the original concept of the app
The current concept of Dayflash was to support creators and their work by having a timeline that is always fullscreen, so that users can enjoy the work of their creators in full detail. In comparison do it other competitors like Instagram by decreasing the size of the images by around 10-15% percent towards the device edge to edge. Only story and reels are viewable in full screen. In the redesign, I wanted to take advantage of this concept by not really changing it at all.
Increasing user activity with direct interactions
The downside of this concept was that the navigation within the timeline was rather complex, means that user had to swipe up to like a post and to swipe right to add a comment. This was rather confusing to some users, therefore, I added indicators like arrow to support the user by navigating. The redesign also intended that users need to tap to like a post and to swipe up to add a comment, seen in the flow example above.
Improving colours and UI
The new UI on the other hand got an updated font style as well as a new colour palette. I also added some glas effects to fully focus on the image always but with a little downgrade in contrast ratio. The new design aslo had an improved information architecutre also with a little bit more white space and a new icon set.
Improving the information architecture and UI
Doing the research, it was clear that the app needs an improvement on the information architecture as well as the UI elements as they felt outdated and complex. This might be also one reason why users didn't became active on the long run.
Taking advantage of the original concept of the app
The current concept of Dayflash was to support creators and their work by having a timeline that is always fullscreen, so that users can enjoy the work of their creators in full detail. In comparison do it other competitors like Instagram by decreasing the size of the images by around 10-15% percent towards the device edge to edge. Only story and reels are viewable in full screen. In the redesign, I wanted to take advantage of this concept by not really changing it at all.
Increasing user activity with direct interactions
The downside of this concept was that the navigation within the timeline was rather complex, means that user had to swipe up to like a post and to swipe right to add a comment. This was rather confusing to some users, therefore, I added indicators like arrow to support the user by navigating. The redesign also intended that users need to tap to like a post and to swipe up to add a comment, seen in the flow example above.
Improving colours and UI
The new UI on the other hand got an updated font style as well as a new colour palette. I also added some glas effects to fully focus on the image always but with a little downgrade in contrast ratio. The new design aslo had an improved information architecutre also with a little bit more white space and a new icon set.
Improving the information architecture and UI
Doing the research, it was clear that the app needs an improvement on the information architecture as well as the UI elements as they felt outdated and complex. This might be also one reason why users didn't became active on the long run.
Taking advantage of the original concept of the app
The current concept of Dayflash was to support creators and their work by having a timeline that is always fullscreen, so that users can enjoy the work of their creators in full detail. In comparison do it other competitors like Instagram by decreasing the size of the images by around 10-15% percent towards the device edge to edge. Only story and reels are viewable in full screen. In the redesign, I wanted to take advantage of this concept by not really changing it at all.
Increasing user activity with direct interactions
The downside of this concept was that the navigation within the timeline was rather complex, means that user had to swipe up to like a post and to swipe right to add a comment. This was rather confusing to some users, therefore, I added indicators like arrow to support the user by navigating. The redesign also intended that users need to tap to like a post and to swipe up to add a comment, seen in the flow example above.
Improving colours and UI
The new UI on the other hand got an updated font style as well as a new colour palette. I also added some glas effects to fully focus on the image always but with a little downgrade in contrast ratio. The new design aslo had an improved information architecutre also with a little bit more white space and a new icon set.
Adding a membership feature to support creators
As mentioned above did I really liked the concept of Dayflash, also many other news sites talked about the app as a good competitor to Instagram. To support the creators even more, I had an idea for a new feature.
Inspiration from other platforms
I got inspired by the streaming plattform TWITCH as they offer creators the possibilities for their followers to get different content and support. This idea was something every photography app or social media app didn't offered.
Transparency is key
Tranparency to the users is the key, here I had to think about two different user groups, the creator and the potencial customer of the creator. In the first interration I went with a very generic solution by adding just an information about the service for the potencial customer, but the user test showed that many tester didn't liked this solution because they didn't wanted to buy something they don't know or had much information about. On the next interrations, I came up with a result that the creator needs to add a description to his membership area and also that Dayflash needs to add information on how active the creator actually is for example by adding information about their general activity and upload rate. Therefore the user can decide if he wants to buy a membership or not.
Adding a membership feature to support creators
As mentioned above did I really liked the concept of Dayflash, also many other news sites talked about the app as a good competitor to Instagram. To support the creators even more, I had an idea for a new feature.
Inspiration from other platforms
I got inspired by the streaming plattform TWITCH as they offer creators the possibilities for their followers to get different content and support. This idea was something every photography app or social media app didn't offered.
Transparency is key
Tranparency to the users is the key, here I had to think about two different user groups, the creator and the potencial customer of the creator. In the first interration I went with a very generic solution by adding just an information about the service for the potencial customer, but the user test showed that many tester didn't liked this solution because they didn't wanted to buy something they don't know or had much information about. On the next interrations, I came up with a result that the creator needs to add a description to his membership area and also that Dayflash needs to add information on how active the creator actually is for example by adding information about their general activity and upload rate. Therefore the user can decide if he wants to buy a membership or not.
Adding a membership feature to support creators
As mentioned above did I really liked the concept of Dayflash, also many other news sites talked about the app as a good competitor to Instagram. To support the creators even more, I had an idea for a new feature.
Inspiration from other platforms
I got inspired by the streaming plattform TWITCH as they offer creators the possibilities for their followers to get different content and support. This idea was something every photography app or social media app didn't offered.
Transparency is key
Tranparency to the users is the key, here I had to think about two different user groups, the creator and the potencial customer of the creator. In the first interration I went with a very generic solution by adding just an information about the service for the potencial customer, but the user test showed that many tester didn't liked this solution because they didn't wanted to buy something they don't know or had much information about. On the next interrations, I came up with a result that the creator needs to add a description to his membership area and also that Dayflash needs to add information on how active the creator actually is for example by adding information about their general activity and upload rate. Therefore the user can decide if he wants to buy a membership or not.
RESPONSIBILITIES
UX Research
UX Testing
Interaction and UI Design