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THE CASE STUDY

Summary / Solution 🌱

Back in 2013, I joined the award-winning Visual Effects Studio "Framestore", they just recently won the Oscar for best Visual Effects for the movie "GRAVITY". Working at Framestore was my third experience in the Visual Effects industry and I was hired to support the team with creating Matte Paintings and Concept Art for THE GUADIANS OF THE GALAXY in the first place.

Copyright disclaimer: The copyright remains to the respective owners of this project!

ROLE

Digital Matte Painter & Concept Artist

TIMEFRAME

January 2013 to June 2013

RESPONSIBILITIES

Write here

THE CASE STUDY

Summary / Solution 🌱

Back in 2013, I joined the award-winning Visual Effects Studio "Framestore", they just recently won the Oscar for best Visual Effects for the movie "GRAVITY". Working at Framestore was my third experience in the Visual Effects industry and I was hired to support the team with creating Matte Paintings and Concept Art for THE GUADIANS OF THE GALAXY in the first place.

Copyright disclaimer: The copyright remains to the respective owners of this project!

ROLE

Digital Matte Painter & Concept Artist

TIMEFRAME

January 2013 to June 2013

RESPONSIBILITIES

Write here

THE CASE STUDY

Summary / Solution 🌱

Back in 2013, I joined the award-winning Visual Effects Studio "Framestore", they just recently won the Oscar for best Visual Effects for the movie "GRAVITY". Working at Framestore was my third experience in the Visual Effects industry and I was hired to support the team with creating Matte Paintings and Concept Art for THE GUADIANS OF THE GALAXY in the first place.

Copyright disclaimer: The copyright remains to the respective owners of this project!

ROLE

Digital Matte Painter & Concept Artist

TIMEFRAME

January 2013 to June 2013

RESPONSIBILITIES

Write here

Deep dive into the solutions

The world of Knowhere

This campaign was an important one for Nissan, as they wanted to reveal their new fully electric car to potential customers as big as possible. For that, they choose two big billboards in New York to get their attention.

For this campaign, I was mainly responsible for creating the storyboards and concepts for the campaign. With me, I had 2 more concept artists and 1 art director in the team.

The world of Knowhere

This campaign was an important one for Nissan, as they wanted to reveal their new fully electric car to potential customers as big as possible. For that, they choose two big billboards in New York to get their attention.

For this campaign, I was mainly responsible for creating the storyboards and concepts for the campaign. With me, I had 2 more concept artists and 1 art director in the team.

The world of Knowhere

This campaign was an important one for Nissan, as they wanted to reveal their new fully electric car to potential customers as big as possible. For that, they choose two big billboards in New York to get their attention.

For this campaign, I was mainly responsible for creating the storyboards and concepts for the campaign. With me, I had 2 more concept artists and 1 art director in the team.

Knowhere Street Matte Paintings

BEFORE

AFTER

The storyboard defined which angles and also which scenario we wanted to work with. It also supported us to decide if we want include FX to the final product. The images above are one of the first storyboards I created to the fine the angles and transitions between the different areas we needed to include into the campaign.

Concept Arts

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

The concepts defined the lighting and colors of the later created 3D scenes. I used a mixture of 3D and 2D to get the perfect lighting and also be more flexible with the perspective of the car.

The world of Knowhere

This campaign was an important one for Nissan, as they wanted to reveal their new fully electric car to potential customers as big as possible. For that, they choose two big billboards in New York to get their attention.

For this campaign, I was mainly responsible for creating the storyboards and concepts for the campaign. With me, I had 2 more concept artists and 1 art director in the team.

The world of Knowhere

This campaign was an important one for Nissan, as they wanted to reveal their new fully electric car to potential customers as big as possible. For that, they choose two big billboards in New York to get their attention.

For this campaign, I was mainly responsible for creating the storyboards and concepts for the campaign. With me, I had 2 more concept artists and 1 art director in the team.

The world of Knowhere

This campaign was an important one for Nissan, as they wanted to reveal their new fully electric car to potential customers as big as possible. For that, they choose two big billboards in New York to get their attention.

For this campaign, I was mainly responsible for creating the storyboards and concepts for the campaign. With me, I had 2 more concept artists and 1 art director in the team.

Doid destruction concept arts

The concepts defined the lighting and colors of the later created 3D scenes. I used a mixture of 3D and 2D to get the perfect lighting and also be more flexible with the perspective of the car.

Watch the trailer

Team

Jason Horley

Lead Digital Matte Painter

Jason Horley

Elvin Thang

Jason Horley

Elvin Thang

Jason Horley

Elvin Thang